on the pulse of
products liability
FALL 2011 Volume 22 / NumBer 2
Corporate Headquarters
220 Kaufman financial center
30833 Northwestern highway
farmington hills, mi 48334
(248) 932-9000
attention: marketing Department
advertisingrequest@burns-wilcox.com
www.burnsandwilcox.com
Herbert W. Kaufman
Founder • 1924–2001
Publisher
Alan Jay Kaufman
h. W. Kaufman financial group/Burns & Wilcox
chairman, president & ceo
ajkaufman@burns-wilcox.com
Associate Publishers
Kendra Corman
Director, marketing
kacorman@burns-wilcox.com
Steven D. Kaufman
Director, advertising
sdkaufman@burns-wilcox.com
Managing Editor
Amanda Krigner
marketing specialist
aekrigner@burns-wilcox.com
Marketing & Circulation
Lauren C. Gadoua
marketing specialist
lcgadoua@burns-wilcox.com
Sarah A. Weiman
marketing specialist
saweiman@burns-wilcox.com
Manufacturing, assembling or distributing a product in the united states presents huge risks. our litigious society underscores how paramount it is that business owners carry the correct type and amount of liability insurance. in this edition
of agentsmarketsource, our cover story (starting on pg. 10) helps agents identify their
clients’ insurance needs by taking an in-depth look at Products Liability.
We also examine Commercial Excess Casualty Coverage, with a look at how it
complements with products liability (see the feature story starting on pg. 16). another
feature story probes the differences between CGL (Commercial General Liability) and
Monoline Products Liability. it’s also worth reading the executive Q&a column (pg. 6),
where Navigators group president and ceo stan
galanski offers a revealing insurance company
perspective on Products Liability. rounding
out our extensive product analysis is our product
highlight column (pg. 30) on Real Estate E&O
(errors and omissions) insurance, an exclusive
Burns & Wilcox offering.
Be sure to read the excellent interview with
Dick ryther, vice president of risk control
services at us-reports (starting on pg. 16).
Dick offers insights on how brokers and
agents can enhance their value by providing
clients with advice on reducing their exposures in manufacturing plants
and distribution centers. liability abounds when proper procedures are
not in place. small changes make huge differences, he explains.
You will also find our regular columns on sales and marketing, legal
matters facing agents, and claims questions and answers. agents
marketsource provides you with valuable information to help
you expand your business.
Burns & Wilcox appreciates your ongoing trust. We promise to
continue to provide excellent service and innovative specialty
insurance products, and we welcome your comments on any
aspect of agentsmarketsource. You’re welcome to contact
us at advertisingrequest@burns-wilcox.com or me directly
at ajkaufman@burns-wilcox.com.
our litigious society
underscores how
very important it is
for business owners
to carry the correct
type, and amount, of
liability insurance.
alan Jay Kaufman
View our Burns & Wilcox corporate video by scanning this
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Editorial Contributors
ralph c. chapa, Jeff Diefenbach,
melanie elias, Jim epting, lauren gadoua,
stan galanski, susan r.a. honeyman,
amanda Krigner, suzie mitchell,
ellen uzelac, sarah Weiman
Pam Marsh, Director, custom media
David Port, editor, custom media
Tim Ingersoll, Design, custom media
Target 40,000 Top Producers
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contact chris luke
908-859-0893
cluke@sbmedia.com